As a creative, we know your goal is probably to get your craft out there while also being successful but we also know it ain’t easy. You’re an artist, not a Wall Street wizard. Starting a business is like building your own empire, and to make sure your hustle doesn’t flop, you need a solid game plan; a business plan. We’re going to teach you what we know about crafting one up without feeling like you’re selling your soul to those greedy banks.
1
Start with a Mission Statement (a.k.a. Why You Ain’t Doing a 9-to-5)We all know why you’re not clocking in at some office. You’ve got talent, and a regular job really aint it for you. Your mission statement should scream, “This is who I am, and this is why my art deserves all the coins.” It’s your chance to flex a little, but keep it real and professional.
2
Market Research (or Who’s Gonna Actually Pay for This?)We know, we know—“research” sounds boring AF. But you gotta know who’s gonna buy your stuff. Check out your competition, see who’s buying what, and figure out how to stand out. It’s time to be unique and a little crazy because this is how you’re going to draw in your people.
3
Financial Projections (Whip Out That Calculator) what u need to live?This is where you gotta think like a broke genius. How much do you need to survive? How much do you need to thrive? Don’t be too stingy but don’t be too cheap either. Be realistic—like, “Can I pay rent and still have enough left for Dollar Menu?” realistic.
4
Operations Plan (a.k.a. Who’s Doing What and When)Now, unless you’ve cloned yourself, you need to figure out who’s doing what. Even if it’s just you, list out what you do and when. And if you’ve got a team, make sure everybody knows their role—so you’re not the one stuck doing everything.
5
Your Unique Selling Proposition (Why You’re the Doja Cat of Your Field)This is where you drop the mic. What makes your work special? Why should someone choose you over the million other artists out there? This is your moment to shine—just don’t be so bright that you blind yourself.
So now that you have the basics, take out that notebook and start planning a business plan that doesn’t make you want to poke your own eyes out. Turn that creative hustle into some gold bars!
